This page lists databases and reputable news sources for finding information about consumer behavior, demographics, and market research resources. The resources below include UD's subscription databases as well as recommended online sources of data where you can find information about
Consumer information is gathered through quantitative and qualitative research about who consumers are, what they buy, and their market behaviors. The resources in this section include subscription databases available through the UD library and reputable sources of data on the open web.
Demographic data is a statistical expression of socioeconomic information. It is useful in consumer and economic research, and is collected by an array of government, economic, and market entities. The resources provided below include data collected by national governments in a variety of contexts.
Market research typically uses consumer and market information as well as industry information, and so there is overlap in the databases listed here and in other sections of the Business research guide. The resource in this section provide market data and reporting functions appropriate for scholarly and professional research.
News and scholarly articles can provide additional details on market data and consumer information that you discover elsewhere, as well as case studies and market analyses to deepen your research.