Business Librarian
Welcome to your library course guide for MKT 430. Use the tabs on the left side of this page to find data, tools, and reliable sources of information for your research in this class.
Get Started With Your Research
| If you need... | Start with... | Find it on the... |
| Lists of companies' brands and products | Annual Reports in EDGAR | Company Analysis Tab |
| Competitors and competitive environment insights | Industry Profiles in IBISWorld | Industry Analysis Tab |
| Market size data | Reports in Mintel Market Sizes | Market Analysis Tab |
| Consumer trends and preferences | Market Research Reports in Mintel Academic | Market Analysis Tab |
| Brand performance data | Consumer and Brand Reports in Statista | Brand Analysis Tab |
| Current brand trends and developments | Trade Publications in Business Source Complete | Find Articles Tab |
Not sure where to begin? Send an email or meet with your librarian to develop a research plan, get help using library databases, locate additional sources of information, and ask research and citation questions as you work through your course assignments.
Fall 2024 Class Activity
Team Captain:
- Click here and make a copy
- Share with your teammates
