Encyclopedia of Major Marketing Strategies by ISBN: 9781410389336Publication Date: 2019Covers 100 major marketing strategies for some of the top global and emerging brands and social movements from 2015-2018
Business Librarian
The resources on this page are best-bets for locating data and insights about brand performance. Combine with information from company, industry, and market analysis to assess brand value, equity, and performance.
Brand Data
- Statista This link opens in a new window
Select Consumer and Brand Reports from the Reports menu and search by company, product, or brand name to find relevant statistics and reports. - Mintel Market Sizes This link opens in a new window
Market size, market share, market segmentation, and forecast data for consumer goods. - NetAdvantage This link opens in a new window
Search by company name or ticker symbol to find company profiles with comprehensive, up-to-date financial data. - SBRnet This link opens in a new window
Find data and reports about sports branding and fan purchases.
Brand Research
- Mintel Academic Access This link opens in a new windowFind insights, trends, and market data for brands in reports about different products and industries.
- Business Source Complete This link opens in a new window
Include brand name in search to locate professional, scholarly, and trade publications relevant to a brand.
Web Publications
- Adweek: Brand MarketingArticles and insights covering a wide range of topics in brand marketing.
- AdAgeAdAge is a web and print publication featuring articles on a wide range of topics in advertising and consumer marketing.
- Forbes: The World's Most Valuable BrandsA list of high-value brands, searchable by industry or name. Click on a brand to view details and current performance.
Trademarks and Logos
- USPTO Trademark SearchUS Patent and Trademark Office database of trademarks. Includes images and wordmarks.
Advertisement Collections
- Ads of the WorldA free, online database of global advertising and marketing campaigns.
- AdForumA website providing a library of ad campaigns, searchable by brand, agency, date, and more.
- Facebook Ad LibrarySearch all ads currently running across Meta technologies, as well as ads about social issues, elections, and politics over the past seven years.
