Library Guides: MKT 430: Brand Management: Market Analysis

Use resources in this section to identify market size and segments, product, promotional, and consumer trends, and key differentiators in product markets.

Market Reports and Profiles

Mintel Academic Access
The best starting point for consumer market research. Find market research reports for many sectors and demographics using keywords and category filters.
Search reports, industry trends, expert insights, and national & international news to analyze market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the United States and European marketplaces. Filter searches by global regions, trend drivers (experiences, identity, rights, etc.), demographics (ex. age range / generation, marital status), or category (health & nutrition, retail & apparel, travel, leisure & entertainment, and more). Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.
Mintel Market Sizes
A market research tool providing data and insights on market sizes, trends, and consumer behavior across various consumer industries, supporting strategic business decisions and analysis.
With this portal, easily search market size, market share, market segmentation, and forecast data for thousands of consumer goods categories searchable by product, world region, and/or country. Narrow a search by region (Asia-Pacific, Europe, Latin America, North America) or industry (alcoholic drinks, beauty, personal goods, toiletries, food, household and home, non-alcoholic drinks, and pharmaceuticals).
Statista
Search by keyword or select a category in the Reports dropdown menu to find consumer and market reports with statistical data.
At statista.com, access statistical data for more than 170 industries from over 80,000 topics in areas such as business, education, finance, media, politics, society, and technology. Statista gathers data from over 20,000 sources, including market reports, trade publications, scientific journals, and government databases, and the reports, charts, infographics, and statistics can be viewed online or downloaded.

Consumer Trends and Demographics

American Time Use Survey
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Consumer Expenditure Surveys
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States.
National Retail Federation (NRF) Consumer Research
NRF conducts consumer research throughout the year, staying on the pulse of the retail industry and behaviors of consumers as a whole.
Pew Research Center
Non-partisan research on issues, trends, and attitudes in America. Good tool for finding insights about demographic and social trends.