Library Guides: MKT 421: Find Company Information

Company Product Line and Brand Strategy

Business Source Complete This link opens in a new window
Search by company name or ticker symbol to find company profiles, market research reports, SWOT analyses, and articles from business publications.
Access full-text articles from thousands of scholarly business journals, magazines, and trade journals from the fields of marketing, management, accounting, finance, and economics. Plus company and industry profiles, SWOT analyses, country economic reports, financial data, and investment reports. This database includes rigorous curation and indexing of open access (OA) journals. Full-text non-journal content includes company profiles, informational records, case studies, industry reports, business executive interviews, working papers, and over 75,000 videos from the Associated Press.
EDGAR This link opens in a new window
EDGAR indexes SEC filings of publicly traded companies. Search by company name to find 10-K reports and find brand/product line information in the Business and Risk Factors sections.
The United States Securities and Exchange Commission (SEC) provides access to millions of informational documents filed by publicly traded companies in their Electronic Data Gathering, Analysis, and Retrieval (EDGAR) system. This database provides automated collection, validation, indexing, acceptance, and forwarding of submissions by companies. EDGAR Resources include a list of Standard Industrial Classification (SIC) Codes, used to indicate a company's type of business; a search engine to find Central Index Key (CIK) numbers assigned to filers; a Public Dissemination Service (PDS); RESTful data Application Programming Interfaces (APIs) that include the submissions history by filer and the XBRL data from financial statements; and Really Simple Syndication (RSS) Feeds for EDGAR submissions to view, analyze, and manipulate filings.
Mergent Online This link opens in a new window
Company data for U.S. and international public and private companies.
This database contains corporate information on over 25,000 U.S. public companies, over 35,000 foreign public companies, and over 34,000 private companies. Information available for each public company includes: A complete corporate history; Lists of subsidiaries, property holdings, and key personnel; Up to 25 years of annual and quarterly financial data; Up to 10 years of scanned, full-image annual reports, including SEC filings; Extensive information about the corporation's current long term debt; Links to recent news reports; Reports on insider and institutional owners; current and historical (past 15 years) firm descriptions, statistics, financial information and ratios, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, capital stock, and insider trading. A variety of search options are available, including company name, ticker symbol, executive's name, auditor, country code, NAICS or SIC industry code, and selected financial characteristics and ratios.

Company Websites

Company websites provide a range of information that can be useful in understanding their products, services, and priorities. It is important to remember that most website information is subjective and intended for marketing, however, publicly traded companies will often include annual reports and required disclosures on their investor relations webpages. A simple Google search for the company name + "investor relations" can help you locate these resources on a company website.

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