Business Librarian
Company Product Line and Brand Strategy
- Business Source Complete This link opens in a new window
Search by company name or ticker symbol to find company profiles, market research reports, SWOT analyses, and articles from business publications. - EDGAR This link opens in a new window
EDGAR indexes SEC filings of publicly traded companies. Search by company name to find 10-K reports and find brand/product line information in the Business and Risk Factors sections. - Mergent Online This link opens in a new window
Company data for U.S. and international public and private companies.
Company Websites
Company websites provide a range of information that can be useful in understanding their products, services, and priorities. It is important to remember that most website information is subjective and intended for marketing, however, publicly traded companies will often include annual reports and required disclosures on their investor relations webpages. A simple Google search for the company name + "investor relations" can help you locate these resources on a company website.
Examples:
