Media Planning
- Digital Media Planning CalculatorsSRDS Media Planning and Buying Calculators are used to calculate Cost Per Thousand (CPM), Cost Per Rating Point (CPP), ratings, shares, reach and frequency, brand development index, and other formulas used in media planning and buying.
- Advertising Rate CardsMany magazines and newspapers post their advertising rates, or rate cards, on their websites. This article describes how to interpret rate cards.
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Promotional and Branding Strategy
- Business Source Complete This link opens in a new window
Find articles and reports related to promotion, advertising, and branding using keyword searches. - Mintel Academic Access This link opens in a new window
Market reports include key marketing and advertising trends, descriptions of major marketing channels, and details of successful brand strategies. - SBRnet This link opens in a new window
Find data and reports about sports branding and fan purchases. - Statista This link opens in a new window
Provides data about marketing, advertising, brands, and promotional strategies for a range of industries.
Advertising and Marketing Topic Pages in Statista
Advertising Industry Publications & Professional Associations
Trade Publications
- AdAgeAdAge is a web and print publication featuring articles on a wide range of topics in advertising and consumer marketing.
- Marketing NewsMarketing News is an online trade publication featuring articles discussing trends in advertising and consumer marketing.
Trade Associations
- Association of National Advertisers (ANA)The ANA is the largest and oldest advertising trade association in the US. The Resources section of the website includes data, reports, and articles about many trends in the advertising and marketing industries.
- Interactive Advertising Bureau (IAB)A professional association focused on digital media and marketing media in the interactive advertising industry. Find reports, emerging trends, and industry insights in the Research & Insights section of the site.
- Television Bureau of Advertising (TVB)A not-for-profit trade association representing America’s local broadcast television industry, including linear and digital platforms. The site's Research section includes research reports on a variety of topics in consumer marketing.
- Video Advertising Bureau (VAB)A professional association focused on advertising and marketing through television, cinema, and streaming video. The Insights section includes reports, case studies, and guides for marketers. Some content is free to access.
Advertisement Collections
- Ads of the WorldA free, online database of global advertising and marketing campaigns.
- AdForumA website providing a library of ad campaigns, searchable by brand, agency, date, and more.
- Facebook Ad LibrarySearch all ads currently running across Meta technologies, as well as ads about social issues, elections, and politics over the past seven years.
