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Get Started With Market Research
Market research focuses on consumers of a company's products and services. It informs a company's marketing mix, and enables decisions to be made about market segmentation, product development and differentiation, and pricing strategy. There are two main types of market research
- Primary Research, where information and data is collected directly by the company through interviews, surveys, focus groups, and similar interactions with consumers
- Secondary Research, which uses external data, information, and reports to identify and understand consumers
The resources on this page are recommended sources of data and information for secondary research, including best-bets for finding information about consumer behavior, trends, and demographics.
Primary research can be shaped by secondary research. Questions you have that cannot be answered by other sources are great starting points for developing survey and interview topics.
Consumer Market Research
- Mintel Academic Access This link opens in a new window
Analyzes market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the US and European marketplaces. - Statista This link opens in a new window
Providing statistical data for over 170 industries in 50 countries.
Market Sizing and Demographics
- Bizminer This link opens in a new window
Startup and small business statistics, such as annual sales and market share, failure rates, & entrepreneurial activity rates. Reports available for states and local areas as well as the national level. Data includes access to 9000+ markets and more than 10 million companies. - Social Explorer This link opens in a new window
Generates maps, data visuallizations, and spreadsheets of Census data from 1790-2010. Additional data available up to the 2020 census.
- Census QuickFacts
Social and demographic information for U.S. households, states, cities, and counties with a population of 5,000 or more.
