Librarian
Welcome to your library course guide for MKT 421. Use the tabs on the left side of this page to find data, tools, and reliable sources of information for your research in this class.
Get Started With Your Research
| If you need... | Start with... | Find it on the... |
|---|---|---|
| Industry and competitive environment information | Industry Profiles in IBISWorld | Find Industry Information tab |
| Market size data | Industry Market Profiles in BizMiner | Find Market Information tab |
| Consumer trends and preferences | Market Research Reports in Mintel | Find Consumer Information tab |
| Marketing and advertising data | Reports in Statista | Branding and Promotion tab |
| Trends in branding and promotion | Market Research Reports in Mintel | Branding and Promotion tab |
| Current events and industry commentary | Trade Publications in Business Source Complete | Find Articles tab |
Not sure where to begin? Send an email or meet with your librarian to develop a research plan, get help using library databases, locate additional sources of information, and ask research and citation questions as you work through your course assignments.
