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MKT 421: Kalra

Library Guide for Students in Dr. Kalra's MKT 421 Classes


Welcome to your library course guide for MKT 421. This guide is organized to help you find reliable information resources that support the assignments and research requirements for this course, as well as guidelines for citing and evaluating the information you use. 

  • Meet with your librarian, Liz Grauel, 1-1 or as a group for assistance using library databases, locating additional sources of information, and research and citation advice for your course assignments
  • Search for additional print, electronic, and video resources using UDiscover
Did you know? UD students, faculty, and staff are eligible for complementary online subscriptions to the Wall Street Journal and the New York Times.

Click here for instructions to create or renew your WSJ account
Click here for instructions to create or renew your account  

MKT-421 Best Bets

The sources here are recommended starting points for the phases of your secondary research in MKT-410. These are just a handful of the resources available to you - check out the sections in the course guide menu for additional databases and recommended websites as you work through this class.

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