Library Guides: MKT 421: Kalra: Introduction

Introduction

Welcome to your library course guide for MKT 421. This guide is organized to help you find reliable information resources that support the assignments and research requirements for this course, as well as guidelines for citing and evaluating the information you use.

Meet with your librarian, Liz Grauel, 1-1 or as a group for assistance using library databases, locating additional sources of information, and research and citation advice for your course assignments
Search for additional print, electronic, and video resources using UDiscover

Did you know? UD students, faculty, and staff are eligible for complementary online subscriptions to the Wall Street Journal and the New York Times.

Click here for instructions to create or renew your WSJ account
Click here for instructions to create or renew your NYTimes.com account

MKT-421 Best Bets

The sources here are recommended starting points for the phases of your secondary research in MKT-410. These are just a handful of the resources available to you - check out the sections in the course guide menu for additional databases and recommended websites as you work through this class.

IBISWorld This link opens in a new window
Provides in-depth analysis of over 700 U.S. industries at the national and state level. Global industry reports are particularly strong in the manufacturing sector.
Mergent Online This link opens in a new window
Company data for U.S. and international public and private companies. Includes industry reports for North America, Asia/Pacific, Europe and Latin America by country and region; U.S. executive profiles; equity research reports; and more.
Mintel Academic Access This link opens in a new window
Analyzes market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the US and European marketplaces.
Statista This link opens in a new window
Providing statistical data for over 170 industries in 50 countries.