Librarian
Media Planning Tools
SRDS DMA Profiles & Maps Demographic profiles, sales ranking of retail purchases for 210 U.S. markets.
Advertising Red Books (print) Standard Directory of Advertisers includes companies' total ad expenditures, expenditures by media type, brands, ad agencies used, competitors, key personnel. Standard Directory of Advertising Agencies includes specializations, billings, media types, key personnel, and major accounts.
Magazines & Internet
Statista Data on topics such as advertising rates, magazine revenue, social media use, etc., and includes links to the issuing sources.
Interactive Advertising Bureau (IAB)
Pay-Per-Click ROI Calculator and E-Mail ROI Calculator from Entrepreur.com
MPA – The Association of Magazine Media Offers data by periodical title on advertising paging and expenditures, as well as research reports on readership, media effectiveness, audience behavior, etc.
Articles, Reports, Blogs
Research Briefs blog - Center for Media Studies - posts on trends in advertising and media formats
Mintel Academic- most reports include a section on promotion and marketing
TV & Radio
RADIO ONLINE ® provides Arbitron (Nielsen) ratings by media market.
TV Ratings Report from Zap2it Weekly and season-to-date Nielsen ratings for primetime TV series, as well as Nielsen ratings for cable series.
TV Guide Most Popular TV Shows Includes most popular movies, videos, & celebrities.
Futon Critic Ratings Daily Nielsen data, along with FAQs that explain the data.
