Librarian
Market Research Reports
Market research reports provide insight to the behavioral, demographic, geographic, and psychographic characteristics of consumer groups.
- Mintel Academic Access This link opens in a new window
Analyzes market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the US and European marketplaces.
Use the Category dropdown menu to browse reports on industries in that category. Use the Demographics dropdown menu to browse reports on consumer groups.
- Statista This link opens in a new window
Providing statistical data for over 170 industries in 50 countries.
Customer Demographics
- Social Explorer This link opens in a new window
Generates maps, data visuallizations, and spreadsheets of Census data from 1790-2010. Additional data available up to the 2020 census.
Social Explorer: Getting Help page Includes videos on creating maps and tables.
