Library Guides: IET 317: Appiah-Kubi: Customers

Market Research Reports

Market research reports provide insight to the behavioral, demographic, geographic, and psychographic characteristics of consumer groups.

Mintel Academic Access This link opens in a new window
Analyzes market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the US and European marketplaces.

Use the Category dropdown menu to browse reports on industries in that category. Use the Demographics dropdown menu to browse reports on consumer groups.

Statista This link opens in a new window
Providing statistical data for over 170 industries in 50 countries.

Customer Demographics

Social Explorer This link opens in a new window
Generates maps, data visuallizations, and spreadsheets of Census data from 1790-2010. Additional data available up to the 2020 census.
Updated regularly. Provides easy access to historical census data for the United States. Allows users to visually analyze and understand the demography of any part of the United States with access to the following:

* Interactive thematic maps of historical census data
* Customized reports for any chosen area or areas (including aggregates)
* Complete coverage of the United States, down to neighborhoods and streets
* Simple navigation buttons and a find tool make it easy and efficient to study neighborhoods

Users can examine geographic areas while selecting the type of data to be shown, such as population density or income level. The corresponding data tables are also available.

Social Explorer: Getting Help page Includes videos on creating maps and tables.