BIZ 200/201

Business case studies, also called business cases, are realistic and real-world scenarios used for teaching and learning in business schools. Cases range in length and complexity, and cover three main types of scenarios:

• Problem: A case describing a business problem and its effects
• Decision: A case describing a key business decision with multiple options or approaches 
• Evaluation: A case describing an existing solution or strategy and its outcomes

Business cases are usually selected by course instructors, and students are asked to read and analyze cases for class discussion, written reports, and other learning activities. Case reading requires reflection and critical reading practices - cases are different from textbooks and articles, written to be analyzed instead of being read for information. 

Step One: Skim

• Read the case introduction and conclusion, and skim the rest of the case to note its key sections 
• Identify the type of scenario in the case: problem, decision, or evaluation

Step Two: Pause and Prepare

• Consider core questions a case analysis should address based on the scenario type, such as
  • What are the causes of a problem?
  • What options exist, and what criteria and information are required for decision making?
  • What are the outcomes of an activity, and what indicates success?
• Read through any questions included with the case or by your instructor

Step Three: Read and Synthesize

• Carefully read the full case and review information provided in tables, charts, and exhibits
• Highlight and make note of key facts, evidence, and criteria provided in the case
• List the case's key points, problems, questions, and outcomes 
• Summarize the case situation in 2-5 sentences

Step Four: Reflect and Analyze

• Which facts, evidence, and information are most relevant to understanding the case and addressing questions from Step Two?
• What conclusions can you draw, and how are they supported by evidence from the case?
• How does the case relate to your course, and what knowledge and skills can you apply to your analysis and interpretation?
• What additional information would be useful for drawing conclusions and making recommendations?