Midwest Entrepreneurship Case Competition

Market research involves the collection of information and data about activity, trends, and behaviors that impact a company's competitive landscape. Market research is important for analyzing: 

• Competitive environments and market forces
• Consumer demographics and psychographics
• Promotional channels and sales techniques

There are many types of information and data used in market research - both information that's already available elsewhere (secondary research), and that is collected through surveys, focus groups, and other methods (primary research). 

Case competitions use secondary research, relying on published information from market research organizations, trade associations, and government agencies.

Data and Reports

Trade and Industry Association Websites

Trade and industry associations are organizations made up of businesses from specific industries or sectors. Many trade and industry associations conduct research, publish educational materials, and engage in a variety of public relations and political activities. Their websites can be sources of data and information useful for industry research.

A simple Google search for an industry term + "trade association" can help you find trade associations relevant to an industry.

Examples:

• Alliance for Automotive Innovation
• National Restaurant Association 
• Retail Industry Leaders Association
• National Coffee Association

FIND INDUSTRY RESEARCH RESOURCES AT YOUR INSTITUTION

• Purdue University
• Michigan State University
• IU Bloomington
• University of Dayton