Midwest Entrepreneurship Case Competition

A case competition is an academic event in which teams of students analyze a case and present recommendations to a panel of judges. Teams are evaluated by the quality of their analysis and presentation, and in many cases are competing for a prize. The criteria used to judge each entry is usually provided to the teams at the beginning of the competition.

Business case studies, also called business cases, are realistic and real-world scenarios used for teaching and learning in business schools. Cases range in length and complexity, and cover three main types of scenarios:

• Problem: A case describing a business problem and its effects
• Decision: A case describing a key business decision with multiple options or approaches 
• Evaluation: A case describing an existing solution or strategy and its outcomes

Business cases are usually selected by course instructors, and students are asked to read and analyze cases for class discussion, written reports, and other learning activities. Case reading requires reflection and critical reading practices - cases are different from textbooks and articles, written to be analyzed instead of being read for information. 

In this video, Purdue University Professor Zoe Mayhook provides an introduction to case analysis and critical thinking.

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