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MGT 410

Identify Key Trends for External Environment Analysis

Sources for External Environment Analysis

Find information to analyze the impact of:

Political Trends: governmental leadership and change; monetary, defense, tax, energy, and trade policy; tariffs; regulation trends; pressure from lobbying and political action groups; political stability and corruption

Economic trends: GDP and economic growth (current and forecasted); unemployment rates; interest and inflation rates; stock and bond markets; income stability

Social (or Social-Cultural) Trends: demographics and consumer attitudes, values, opinions, and preferences

Technological Trends: methods of producing and distributing goods and services; new innovations in products; methods of communicating with the market

Ecological (or Environmental) Trends: climate and climate change; availability or scarcity of raw materials and natural resources; pollution and carbon regulations; environmental disasters; sustainability trends

Legal Trends: federal and state laws; consumer protections; banking, product, health, tax, and safety regulations; antitrust and monopolization laws; product labeling

 

Political Trends

Economic Trends

Socio-Cultural Trends

Technological Trends

Environmental Trends

Legal Trends

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