A PESTEL analysis is a framework through which the external forces, developments, and trends that affect an organization, company, or industry are analyzed. A PESTEL analysis is often used to identify opportunities and threats and can inform SWOT analyses and other strategic decision-making tools and techniques.
Political Trends: governmental leadership and change; monetary, defense, tax, energy, and trade policy; tariffs; regulation trends; pressure from lobbying and political action groups; political stability and corruption
Economic trends: GDP and economic growth (current and forecasted); unemployment rates; interest and inflation rates; stock and bond markets; income stability
Social (or Social-Cultural) Trends: demographics and consumer attitudes, values, opinions, and preferences
Technological Trends: methods of producing and distributing goods and services; new innovations in products; methods of communicating with the market
Ecological (or Environmental) Trends: climate and climate change; availability or scarcity of raw materials and natural resources; pollution and carbon regulations; environmental disasters; sustainability trends
Legal Trends: federal and state laws; consumer protections; banking, product, health, tax, and safety regulations; antitrust and monopolization laws; product labeling
Access full-text articles from thousands of scholarly business journals, magazines, and trade journals from the fields of marketing, management, accounting, finance, and economics. Plus company and industry profiles, SWOT analyses, country economic reports, financial data, and investment reports. This database includes rigorous curation and indexing of open access (OA) journals. Full-text non-journal content includes company profiles, informational records, case studies, industry reports, business executive interviews, working papers, and over 75,000 videos from the Associated Press.
A knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities. Features include trade statistics, rankings of corporations by country/region, and indices for a range of factors such as Ease of Doing Business and Global Competitiveness.
Analyzes market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the US and European marketplaces.
Access full-text articles from thousands of scholarly business journals, magazines, and trade journals from the fields of marketing, management, accounting, finance, and economics. Plus company and industry profiles, SWOT analyses, country economic reports, financial data, and investment reports. This database includes rigorous curation and indexing of open access (OA) journals. Full-text non-journal content includes company profiles, informational records, case studies, industry reports, business executive interviews, working papers, and over 75,000 videos from the Associated Press.