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Welcome to the University of Dayton's online research guide for advertising research!  Use the tabs to the left or the links below to get to recommended resources.
The library databases mentioned are available to current UD students, faculty, and staff.  If you are off campus, you will need to authenticate to be able to view full-text articles and reports.
Need further help?  Feel free to contact me.  During Summer 2020, I am working at home and checking e-mail frequently.

MediaPost Research Brief Blog

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