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Libraries Research Guides

Advertising

Books and E-Books

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"search engine optimization"
"marketing strategies"
 
 

Possible Subject Headings

Advertising

Communication in marketing

Facebook (Electronic resource)

Google Analytics

Internet marketing

Online social networks.

Small business marketing

Social media

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Articles, Reports, Blogs

Research Briefs blog - Center for Media Studies - posts on trends in advertising and media formats
Inc. Magazine - Marketing section - topics include Market Research, Direct Marketing, Event Marketing, Guerrilla Marketing, Relationship Marketing, Telemarketing, and Viral Marketing
Mintel Academic - most reports include a section on promotion and marketing. Accept terms of use to access reports in UD's subscription
Advertising Age - full-text access through Business Source Complete - click on Publications link in top tooolbar, then type Advertising Age in browse box
Pew Internet and American Life Project - lots of studies and statistics on how different age groups use the Internet. Try looking under the topic Generations
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