Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Responsive image
Libraries Research Guides


Books and E-Books

Search by Keyword
"search engine optimization"
"marketing strategies"

Possible Subject Headings


Communication in marketing

Facebook (Electronic resource)

Google Analytics

Internet marketing

Online social networks.

Small business marketing

Social media

Sign on to your Library Account

Articles, Reports, Blogs

Research Briefs blog - Center for Media Studies - posts on trends in advertising and media formats
Inc. Magazine - Marketing section - topics include Market Research, Direct Marketing, Event Marketing, Guerrilla Marketing, Relationship Marketing, Telemarketing, and Viral Marketing
Mintel Academic - most reports include a section on promotion and marketing. Accept terms of use to access reports in UD's subscription
Advertising Age - full-text access through Business Source Complete - click on Publications link in top tooolbar, then type Advertising Age in browse box
Pew Internet and American Life Project - lots of studies and statistics on how different age groups use the Internet. Try looking under the topic Generations
chat loading...