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CMM 360: Quichocho

A guide for students conducting research in CMM 360: Principles of Public Relations


Welcome to the University of Dayton Libraries' research guide for CMM 360 with Professor Quichocho.

Comments? Wish to schedule a research consultation? See my contact information. 


You will research PR case studies (any PR campaign within the last 5 years will do!), and use databases like Statista and Mintel to support the conclusion that it was or was not an effective campaign for a given audience.

The Basics Brainstorm / Current Knowledge / Pre-Research / Determining Your Information Needs

  1. What is the name of your campaign? And/or, what is it about?  Ideas: PR Week Campaign Case Studies
  2. What is the industry that houses the organization/company?
  3. When was your campaign active? 
  4. What social, political and economic trends may be relevant?
  5. What measures will you use to determine if the campaign was effective or not?

Class Activity

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