Welcome to the University of Dayton Libraries' research guide for CMM 360 with Professor Quichocho.
Comments? Wish to schedule a research consultation? See my contact information.
Assignment
You will research PR case studies (any PR campaign within the last 5 years will do!), and use databases like Statista and Mintel to support the conclusion that it was or was not an effective campaign for a given audience.
The Basics Brainstorm / Current Knowledge / Pre-Research / Determining Your Information Needs