CMM 360: Quichocho

Welcome to the University of Dayton Libraries' research guide for CMM 360 with Professor Quichocho.

Comments? Wish to schedule a research consultation? See my contact information. 

Assignment

You will research PR case studies (any PR campaign within the last 5 years will do!), and use databases like Statista and Mintel to support the conclusion that it was or was not an effective campaign for a given audience.

The Basics Brainstorm / Current Knowledge / Pre-Research / Determining Your Information Needs

1. What is the name of your campaign? And/or, what is it about?  Ideas: PR Week Campaign Case Studies
2. What is the industry that houses the organization/company?
3. When was your campaign active? 
4. What social, political and economic trends may be relevant?
5. What measures will you use to determine if the campaign was effective or not?