Library Guides: CMM 360: Quichocho: 1. Campaign Coverage

Campaign Coverage

Business Source Complete This link opens in a new window
Offers extensive full-text content from scholarly journals, trade publications, and magazines across business disciplines, as well as company profiles, industry reports, and market research reports.
Access full-text articles from thousands of scholarly business journals, magazines, and trade journals from the fields of marketing, management, accounting, finance, and economics. Plus company and industry profiles, SWOT analyses, country economic reports, financial data, and investment reports. This database includes rigorous curation and indexing of open access (OA) journals. Full-text non-journal content includes company profiles, informational records, case studies, industry reports, business executive interviews, working papers, and over 75,000 videos from the Associated Press.
UDiscover This link opens in a new window
A search tool that lets you retrieve all types of research sources with one search. If you're looking for a variety of sources on your topic, or you're just getting started, UDiscover can help you access more information at once than ever before. It has a Google-like relevancy ranking, but helps you locate scholarly resources.
Google Scholar This link opens in a new window
Large database of citations from papers, reports and books.