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MGT 490

Getting Started with Industry Research

Prepare for Your Search 

Identify and clearly define the industry of interest. Many industries are made up of a blend of small and large companies, and some large companies operate in multiple industries. Begin by brainstorming keywords - and think about related terms. Databases may use different terms for the same or similar industry.

Look up industry designation codes. Many business databases can be searched by NAICS (rhymes with 'snakes') or SIC code. Searching with these codes can help narrow in on sources about a particular industry. To identify a NAICS code, search for an industry or company in one of these sources:

Industry Profiles

Industry profiles contain overviews and analysis of a category of business. Some industry profiles will be very broad and some may be more specific. For best results, search with an industry classification code (NAICS or SIC) or industry keywords rather than a company's name.

Industry Financial Ratios

Compare a company's financial ratios with the industry ratios and/or company ratios available in these databases. 

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