Business Source Complete indexes SWOT analysis reports for many publicly traded companies. These can be excellent sources of information about trends that impact competitors. To see what's available,
Type a company's name into the Search Bar
Select SWOT Analysis in the Publication Type section of the search page
Best bet for identifying key trends for external environment and competitive analysis. Find major macroeconomic, regulatory, social, and competitive factors here.
Best Bet Resource: search by industry or keyword to locate statistical data. Each statistic includes its source, which is useful for finding additional information.
View, download, and analyze data collected by the U.S. Census Bureau. Includes statistics about population, housing, industry, business, and employment.
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States.