Librarian
Welcome to your library course guide for MGT 421. Use the tabs on the left side of this page to find data, tools, and reliable sources of information for your research in this class.
Get Started With Your Research
| If you need... | Start with... | Find it on the... |
|---|---|---|
| Background Information for Business Model | Industry Reports in IBISWorld | Industry Research tab |
| Consumer Preferences and Trends | Reports in Mintel Academic | Market Research tab |
| Data for Market Size & Segmentation | Industry Market Profiles in BizMiner | Market Research tab |
| Data Related to Key Trends | Statistics and Reports in Statista | Industry and Market Analysis tab |
| Current Events and Industry Insights | Trade Publications in Business Source Complete | News, Trade, and Scholarly Articles tab |
Not sure where to begin? Send an email or meet with your librarian to develop a research plan, get help using library databases, locate additional sources of information, and ask research and citation questions as you work through your course assignments.
