Librarian
Introduction
Welcome to your library course guide for MGT 421. This guide is organized to help you find reliable information resources that support the assignments and research requirements for this course, as well as guidelines for citing business resources with helpful examples.
This guide is an excellent starting point for your work in this course, and there are even more resources available for you through Roesch Library:
- Meet with your librarian, Liz Grauel, 1-1 or as a group for assistance using library databases, locating additional sources of information, and research and citation advice for your course assignments
- Find additional business research databases in the Business Research Guide
- Search for print, electronic, and video resource using UDiscover
- Learn about other services on the University Libraries' website
Did you know? UD students, faculty, and staff are eligible for complementary online subscriptions to the Wall Street Journal and the New York Times.
Click here for instructions to create or renew your WSJ account
Click here for instructions to create or renew your NYTimes.com account
Click here for instructions to create or renew your WSJ account
Click here for instructions to create or renew your NYTimes.com account
MGT-421 Best Bets
The sources here are recommended starting points for the phases of your team assignments in MGT-410. These are just a handful of the resources available to you - check out the sections in the course guide menu for additional databases and recommended websites as you work through this class.
Idea & Business Models
- IBISWorld This link opens in a new window
Provides in-depth industry analysis for over 700 U.S. industries in all major U.S. industry sectors. - Mergent Online This link opens in a new window
Company data for U.S. and international public and private companies. - Statista This link opens in a new window
Providing statistical data for over 170 industries in 50 countries.
Customer Analysis
- Mintel Academic Access This link opens in a new window
Analyzes market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the US and European marketplaces. - Social Explorer This link opens in a new window
Generates maps, data visuallizations, and spreadsheets of Census data from 1790-2010. Additional data available up to the 2020 census.
Competitive Analysis
- Mergent Online This link opens in a new windowCompany data for U.S. and international public and private companies.
- NetAdvantage This link opens in a new window
A comprehensive, professional source of investment information and analysis on industries and companies
Porter's Five Forces Analysis
- External Environment Analysis ResourcesSection of this course guide providing resources for researching political, economic, sociocultural, technological, environmental, and legal forces.
- IBISWorld This link opens in a new windowProvides in-depth industry analysis for over 700 U.S. industries in all major U.S. industry sectors.
- Mergent Online This link opens in a new windowCompany data for U.S. and international public and private companies. Includes industry reports for North America, Asia/Pacific, Europe and Latin America by country and region; U.S. executive profiles; equity research reports; and more.
