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MGT 421: Su

Introduction

Welcome to your library course guide for MGT 421. This guide is organized to help you find reliable information resources that support the assignments and research requirements for this course, as well as guidelines for citing business resources with helpful examples. 

This guide is an excellent starting point for your work in this course, and there are even more resources available for you through Roesch Library:

  • Meet with your librarian, Liz Grauel, 1-1 or as a group for assistance using library databases, locating additional sources of information, and research and citation advice for your course assignments
  • Find additional business research databases in the Business Research Guide
  • Search for print, electronic, and video resource using UDiscover
  • Learn about other services on the University Libraries' website 
Did you know? UD students, faculty, and staff are eligible for complementary online subscriptions to the Wall Street Journal and the New York Times.

Click here for instructions to create or renew your WSJ account
Click here for instructions to create or renew your NYTimes.com account  

MGT-421 Best Bets

The sources here are recommended starting points for the phases of your team assignments in MGT-410. These are just a handful of the resources available to you - check out the sections in the course guide menu for additional databases and recommended websites as you work through this class.

Idea & Business Models

Customer Analysis

Competitive Analysis

Porter's Five Forces Analysis

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