Library Guides: MGT 421: Su: Market Research

Market Research Reports

Mintel Academic Access
Mintel is the best starting point for market research. Find market research reports for many sectors and demographics using keywords and category filters.
Search reports, industry trends, expert insights, and national & international news to analyze market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the United States and European marketplaces. Filter searches by global regions, trend drivers (experiences, identity, rights, etc.), demographics (ex. age range / generation, marital status), or category (health & nutrition, retail & apparel, travel, leisure & entertainment, and more). Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.
Business Source Complete
Search by company, product, and industry keywords, and use the Publication Types filter in Advanced Search to select market research reports.
Access full-text articles from thousands of scholarly business journals, magazines, and trade journals from the fields of marketing, management, accounting, finance, and economics. Plus company and industry profiles, SWOT analyses, country economic reports, financial data, and investment reports. This database includes rigorous curation and indexing of open access (OA) journals. Full-text non-journal content includes company profiles, informational records, case studies, industry reports, business executive interviews, working papers, and over 75,000 videos from the Associated Press.

Market Size & Segmentation

Bizminer
Use the Industry Market Profiles tool to build detailed statistical reports with data on companies, market activity, and consumers within specified industries and geographic areas.
Quickly search startup and small business statistics, such as annual sales and market share, failure rates, and entrepreneurial activity rates. Reports are available for states and local areas as well as the national level. Data includes access to 9000+ markets and more than 10 million companies.
Statista
Statista provides statistics from a wide range of sources and reports for over 170 industries. Search by keyword or select from dropdown filters to find market size and segmentation data.
At statista.com, access statistical data for more than 170 industries from over 80,000 topics in areas such as business, education, finance, media, politics, society, and technology. Statista gathers data from over 20,000 sources, including market reports, trade publications, scientific journals, and government databases, and the reports, charts, infographics, and statistics can be viewed online or downloaded.

Claritas MyBestSegments
Use the Zip Code Look-Up for an overview of consumer market segments by area.

Demographics and Consumer Trends

Census Business Builder (CBB)
The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.
Census QuickFacts
Social and demographic information for U.S. households, states, cities, and counties with a population of 5,000 or more.
Pew Research Center
A non-partisan website providing various demographic and report data on specific groups in the United States.
American Consumer Satisfaction Index (ACSI)
An index of American consumer satisfaction by industry, company, and sector.
Consumer Expenditure Surveys
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States.