CMM 460: Quichocho

Welcome to the University of Dayton Libraries' research guide for CMM 460!

This guide will connect you to sources for your advanced PR writing projects.

Comments? Wish to schedule a research consultation? See my contact information. 

libguides.udayton.edu/cmm460

Due in September: Choosing media outlets for an innovative footwear story.

Due in November: Writing an article for a trade magazine about vertical farming.

General knowledge: Finding and using PR trade publications.

1. How to find comparable articles about a topic to help with background research
2. How to identify trade publications publishing about a certain topic (outside of PR)
3. How to browse and search PR trade publications using the library databases and/or their websites
4. How to identify local media outlets and locate contact information