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CMM 460: Quichocho

A guide to research tools for advanced PR writing.


Welcome to the University of Dayton Libraries' research guide for CMM 460!

This guide will connect you to sources for your advanced PR writing projects.

Comments? Wish to schedule a research consultation? See my contact information.

Your Assignments

Due in September: Choosing media outlets for an innovative footwear story.

Due in November: Writing an article for a trade magazine about vertical farming.

General knowledge: Finding and using PR trade publications.

Today's Outcomes

  1. How to find comparable articles about a topic to help with background research
  2. How to identify trade publications publishing about a certain topic (outside of PR)
  3. How to browse and search PR trade publications using the library databases and/or their websites
  4. How to identify local media outlets and locate contact information
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