Promotion is the 4th "P" of the marketing mix. Promotion is about communication to consumers and includes advertising, media, and marketing channel strategies that deliver information to target audiences and influence a decision to purchase.
This page provides key sources of information and data for developing your promotion strategy.
The tools in this section are your 'best bets' for getting started. Make note of what you learn - you can use information from these sources as evidence in your marketing strategy, and as search terms in library databases or web searches to find additional details.
Mintel Reports are excellent resources for identifying appropriate marketing channels by audience:
Statista reports can be used to understand the impacts of different forms of marketing and advertising and lead to more informed decisions and further research ideas.
Trade and professional associations are rich sources of information for business and marketing research. These organizations are frequently comprised of field experts who collect data and statistics and publish reports, articles, and other resources focused on a specific topic.
Trade publications are industry-specific periodicals, news sites, magazines, and journals, where industry practitioners and scholars publish on current topics and trends.