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MKT 301: Eichler

Media Planning Tools

SRDS DMA Profiles & Maps  Demographic profiles, sales ranking of retail purchases for 210 U.S. markets. 
Advertising Red Books (print)  Standard Directory of Advertisers includes companies' total ad expenditures, expenditures by media type, brands, ad agencies used, competitors, key personnel.  Standard Directory of Advertising Agencies  includes specializations, billings, media types, key personnel, and major accounts.

Magazines & Internet

Statista  Data on topics such as advertising rates, magazine revenue, social media use, etc., and includes links to the issuing sources.

Interactive Advertising Bureau (IAB)  

Pay-Per-Click ROI Calculator and E-Mail ROI Calculator from

MPA – The Association of Magazine Media Offers data by periodical title on advertising paging and expenditures, as well as research reports on readership, media effectiveness, audience behavior, etc. The MPA Magazine Media Factbook provides extensive data on the magazine industry, including readership demographics. The 2020 edition contains initial insights related to the COVID-19 pandemic.

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