Explore Census Data
- Social Explorer This link opens in a new window
A library tool for exploring Census data with maps and tables.
Business Librarian
Demographics & Consumer Data
- U.S. Census DataView, download, and analyze data collected by the U.S. Census Bureau. Includes statistics about population, housing, industry, business, and employment.
- Consumer Expenditure SurveysThe Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States.
- American Time Use SurveyThe American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
- Statista This link opens in a new window
Search by keyword to find statistical information about consumers in specific industry and market contexts.
Psychographics & Consumer Behavior
- Mintel Academic Access This link opens in a new window
Mintel is the best starting point for consumer market research. Find market research reports for many sectors and demographics using keywords and category filters.
- Pew Research CenterGather insights on public sentiment from reports based on public opinion polling, demographic research, content analysis and other data-driven social science research
- National Retail Foundation ResearchNRF provides detailed consumer research reports and articles about current trends in retail. Find more in the menu under Research & Insights and Topics sections.
- American Consumer Satisfaction Index (ACSI)Information about American consumer satisfaction by industry, company, and sector. Visit the Benchmarks by Industry section to find data about the needs & wants of consumers.
