Library Guides: MKT 440: Market & Consumer Analysis

Market Research Reports

Mintel Academic Access
Mintel is the best starting point for market research. Find market research reports for many sectors and demographics using keywords and category filters.
Search reports, industry trends, expert insights, and national & international news to analyze market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the United States and European marketplaces. Filter searches by global regions, trend drivers (experiences, identity, rights, etc.), demographics (ex. age range / generation, marital status), or category (health & nutrition, retail & apparel, travel, leisure & entertainment, and more). Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.
Statista
Statista provides statistics from a wide range of sources and reports for over 170 industries. Search by keyword or select from dropdown filters to find market size and segmentation data.
At statista.com, access statistical data for more than 170 industries from over 80,000 topics in areas such as business, education, finance, media, politics, society, and technology. Statista gathers data from over 20,000 sources, including market reports, trade publications, scientific journals, and government databases, and the reports, charts, infographics, and statistics can be viewed online or downloaded.
Business Source Complete
Search by company, product, and industry keywords, and use the Publication Types filter in Advanced Search to select market research reports, SWOT analyses, and trade publications.

Access full-text articles from thousands of scholarly business journals, magazines, and trade journals from the fields of marketing, management, accounting, finance, and economics. Plus company and industry profiles, SWOT analyses, country economic reports, financial data, and investment reports. This database includes rigorous curation and indexing of open access (OA) journals. Full-text non-journal content includes company profiles, informational records, case studies, industry reports, business executive interviews, working papers, and over 75,000 videos from the Associated Press.

Market Size & Segmentation

Mintel Market Sizes
A market research tool providing data and insights on market sizes, trends, and consumer behavior across various consumer industries, supporting strategic business decisions and analysis.
With this portal, easily search market size, market share, market segmentation, and forecast data for thousands of consumer goods categories searchable by product, world region, and/or country. Narrow a search by region (Asia-Pacific, Europe, Latin America, North America) or industry (alcoholic drinks, beauty, personal goods, toiletries, food, household and home, non-alcoholic drinks, and pharmaceuticals).
Statista
Providing statistical data for over 170 industries in 50 countries. Search for consumer information by keyword or by topic in the dropdown menus.
At statista.com, access statistical data for more than 170 industries from over 80,000 topics in areas such as business, education, finance, media, politics, society, and technology. Statista gathers data from over 20,000 sources, including market reports, trade publications, scientific journals, and government databases, and the reports, charts, infographics, and statistics can be viewed online or downloaded.

International Trade Administration Market Intelligence
Articles, reports, and data on markets, agreements, and industries.
UNCTADStat
From the United Nations Conference on Trade & Development, access to comprehensive statistical information, including demographics and market topics.
US Census Bureau International Programs Center
A variety of statistical resources, including access to global demographic data in the International Database (IDB)