Your Librarian
Welcome to your library course guide for MKT 440. Use the tabs on the left side of this page to find data, tools, and reliable sources of information for your research in this class.
Get Started With Your Research
| If you need... | Start with... | Find it on the... |
|---|---|---|
| Company reports & 10Ks | Company profiles in NetAdvantage | Company Research Tab |
| Industry background information | Industry reports in IBISWorld | Industry Analysis Tab |
| Information about countries | Country profiles in globalEDGE | Country Information Tab |
| Consumer trends and preferences | Market reports in Mintel Academic | Market & Consumer Analysis Tab |
| Commercial and business environment conditions | Industry profiles in globalEDGE | External Environment Research Tab |
| Current trends and developments | Trade publications in Business Source Complete | Find Articles Tab |
Not sure where to begin? Send an email or meet with your librarian to develop a research plan, get help using library databases, locate additional sources of information, and ask research and citation questions as you work through your course assignments.
