Library Guides: UDI 200 / EXP 315: Market Research

Market research considers demographics, consumer behavior and industry trends, analyzing a range of information in order to make decisions. It analyzes an organization's external environment and collects secondary information about competitors, market and industry structure, government regulations, economic conditions, technological advances, and societal trends.

Find Market Research Reports

Mintel Academic Access This link opens in a new window
Analyzes market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the US and European marketplaces.
Statista This link opens in a new window
Providing statistical data for over 170 industries in 50 countries.
Business Source Complete This link opens in a new window
Full-text articles from thousands of scholarly business journals, magazines, and trade journals from the fields of marketing, management, accounting, finance, and economics. Plus company and industry profiles, SWOT analyses, country economic reports, financial data, and investment reports.

Find Demographic and Psychographic Information

Social Explorer This link opens in a new window
Generates maps, data visuallizations, and spreadsheets of Census data from 1790-2010. Additional data available up to the 2020 census.
Updated regularly. Provides easy access to historical census data for the United States. Allows users to visually analyze and understand the demography of any part of the United States with access to the following:

* Interactive thematic maps of historical census data
* Customized reports for any chosen area or areas (including aggregates)
* Complete coverage of the United States, down to neighborhoods and streets
* Simple navigation buttons and a find tool make it easy and efficient to study neighborhoods

Users can examine geographic areas while selecting the type of data to be shown, such as population density or income level. The corresponding data tables are also available.
Statista This link opens in a new window
Providing statistical data for over 170 industries in 50 countries.