Images need to have alternative text so that users with screen readers can understand the context or function of the image. Without alternative text, images are inaccessible.
There are a few ways to add alternative text:
Enter a description for the image:
Reference the WebAIM article on writing alternative text descriptions.
If images are decorative and do not have a function, consider marking them as decorative.
Source: Microsoft Word: Creating Accessible Documents by WebAIM.