Industry & Market Information
Find information about the consumer market and competitive environment for a product or service.
- Mintel Academic Access This link opens in a new window
A library tool providing market research reports. Use the Category dropdown menu to find information relevant to a specific type of product or service. - IBISWorld This link opens in a new window
A library tool providing detailed, easy-to-read industry profiles. The Products and Markets and External Environment sections are useful for understanding the market and consumer behavior relevant to a product or service.
Consumer Segments & Target Markets
Find information about target consumer groups, including population data, demographics, and psychographic factors that influence purchasing decisions.
- Pew Research CenterNon-partisan research on issues, trends, and attitudes in America. Good tool for finding insights about demographic and social trends.
- American Consumer Satisfaction Index (ACSI)Information about American consumer satisfaction by industry, company, and sector. Visit the Benchmarks by Industry section to find data about the needs & wants of consumers.
- Census QuickFacts
Social and demographic information for U.S. households, states, cities, and counties with a population of 5,000 or more.
- Mintel Academic Access This link opens in a new windowA library tool providing market research reports. Use the Demographics dropdown menu to find information about target consumer groups.
Industry Associations
Find insights about consumers and markets reported on and used by professionals in the field.
- National Retail Federation (NRF) Consumer ResearchResearch about trends in the retail industry. Excellent source of information about Millennial and Gen Z markets.
- National Restaurant AssociationThe world's leading foodservice trade association. Visit the Research Reports page to find information about trends in the restaurant industry.
- Association of National Advertisers (ANA)The ANA is the largest and oldest advertising trade association in the US. The Resources section of the website includes data, reports, and articles about many trends in the advertising and marketing industries.
