Library Guides: Female Aspiring Business Scholars Summer Program: Marketing

Industry & Market Information

Find information about the consumer market and competitive environment for a product or service.

Mintel Academic Access
A library tool providing market research reports. Use the Category dropdown menu to find information relevant to a specific type of product or service.
Search reports, industry trends, expert insights, and national & international news to analyze market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the United States and European marketplaces. Filter searches by global regions, trend drivers (experiences, identity, rights, etc.), demographics (ex. age range / generation, marital status), or category (health & nutrition, retail & apparel, travel, leisure & entertainment, and more). Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.
IBISWorld
A library tool providing detailed, easy-to-read industry profiles. The Products and Markets and External Environment sections are useful for understanding the market and consumer behavior relevant to a product or service.
This industry research database contains reports on industries in the China, Global, and U.S. markets. The U.S. content is further subdivided into: Industry Reports classified by North American Industry Classification System (NAICS), Specialized Industry Reports for industries not adequately covered by NAICS, US Industry State Reports, US State Economic Profiles, US Industry iExpert Summaries, US Specialized Industry iExpert Summaries, US Business Environment Profiles, and US Business Environment State Profiles. Global industry reports are strong in the manufacturing sector. Each report contains an “at a glance” overview (including SWOT analysis), performance data, outlook data, products & markets analysis, competitive landscape analysis, lists of major companies, operating conditions, and key statistics. Statistics include financial ratios and industry averages from the Risk Management Association.

Consumer Segments & Target Markets

Find information about target consumer groups, including population data, demographics, and psychographic factors that influence purchasing decisions.

Pew Research Center
Non-partisan research on issues, trends, and attitudes in America. Good tool for finding insights about demographic and social trends.
American Consumer Satisfaction Index (ACSI)
Information about American consumer satisfaction by industry, company, and sector. Visit the Benchmarks by Industry section to find data about the needs & wants of consumers.
Census QuickFacts
Social and demographic information for U.S. households, states, cities, and counties with a population of 5,000 or more.

Mintel Academic Access
A library tool providing market research reports. Use the Demographics dropdown menu to find information about target consumer groups.
Search reports, industry trends, expert insights, and national & international news to analyze market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the United States and European marketplaces. Filter searches by global regions, trend drivers (experiences, identity, rights, etc.), demographics (ex. age range / generation, marital status), or category (health & nutrition, retail & apparel, travel, leisure & entertainment, and more). Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles.

Industry Associations

Find insights about consumers and markets reported on and used by professionals in the field.

National Retail Federation (NRF) Consumer Research
Research about trends in the retail industry. Excellent source of information about Millennial and Gen Z markets.
National Restaurant Association
The world's leading foodservice trade association. Visit the Research Reports page to find information about trends in the restaurant industry.
Association of National Advertisers (ANA)
The ANA is the largest and oldest advertising trade association in the US. The Resources section of the website includes data, reports, and articles about many trends in the advertising and marketing industries.