Your Librarian
Welcome to your library course guide for MKT 450. Use the tabs on the left side of this page to find data, tools, and reliable sources of information for your research in this class.
Get Started With Your Research
| If you need... | Start with... | Find it on the... |
|---|---|---|
| Industry background information | Industry Profiles in IBISWorld | Industry Analysis tab |
| Market size data | Industry Market Profiles in BizMiner | Market Analysis tab |
| Consumer trends and preferences | Market Research Reports in Mintel Academic | Consumer Analysis tab |
| Current trends and developments | Trade Publications in Business Source Complete | Find Articles tab |
Not sure where to begin? Send an email or meet with your librarian to develop a research plan, get help using library databases, locate additional sources of information, and ask research and citation questions as you work through your course assignments.
