Books and E-Books
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Articles, Reports, Blogs
- Research Briefs blog - Center for Media StudiesPosts on trends in advertising and media formats.
- Inc. Magazine - Marketing sectionTopics include Market Research, Direct Marketing, Event Marketing, Guerrilla Marketing, Relationship Marketing, Telemarketing, and Viral Marketing.
- Advertising AgeFull-text access through Business Source Complete - click on Publications link in top toolbar, then type Advertising Age in browse box.
- Pew Internet and American Life ProjectLots of studies and statistics on how different age groups use the Internet. Try looking under the topic Generations
