Value Proposition Canvases
Value Proposition Canvases focus on a business's products and services. They are a framework for considering product/market fit and are sometimes used in tandem with a business model canvas.
Value Proposition Design by
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
ISBN: 9781118968062Publication Date: 2015
- Templates and TrainingFrom Strategyzer; the standard template for value proposition canvases and resources for learning about using and applying it.
Your Librarian
What is a Business Model Canvas?
Business Model Canvases are tools for visualizing the steps of designing and starting a business and developing value propositions that attract customers. The consider aspects of:
- Desirability
- Viability
- Feasibility
- Scalability
through exploration of factors internal and external to the business.
Business Model Canvas Resources
Business Model Generation by
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
ISBN: 9780470901038Publication Date: 2010
- The Business Model Canvas TemplateThe basic template for building a business model canvas, available for download and reuse.
- Strategyzer Business Model Canvas ArticlesStrategyzer is an organization that has built out and monetized the widely-used template for business model canvases. Among their free resources are examples, insights, and ideas about business model canvases in practice
Best Bet Library Tools for Business Model Canvases
Every business is different, and there is no single approach to selecting sources of information when developing an business model canvas. You will likely find yourself needing to combine information from subscription databases, government and public datasets, and information on the open web. The resources listed here are suggested starting points, but do not be discouraged if you don't find what you need! Check the other pages of this guide for additional sources of information, and when in doubt, contact your librarian for help!
- IBISWorld This link opens in a new window
Key Partners, Activities, and Resources: Look at the Products & Markets section in reports for your business's industry to consider potential partners, suppliers, and resources, and the Industry Outlook and Operating Conditions section for relevant activities impacting your industry.
Customer Relationships & Segments: Review Industry Outlook section to add context to consumer trends
Cost Structure: Review Competitive Landscape, Operating Conditions, and Key Statistics sections for an overview of industry costs - Mintel Academic Access This link opens in a new window
Value Proposition: Find market information and consumer psychographics in reports relevant to your business and industry
Customer Relationships & Segments: Read full reports to understand supply structure and market segmentation within an industry category, and review consumer profiles and characteristics
Revenue Stream: Consumer sections include information about spending habits and willingness to pay
- Reference Solutions This link opens in a new window
Key Partners & Resources: Identify potential partners and suppliers through 'Advanced Search', where you can search by business type, geographic location, and more
- Business Source Complete This link opens in a new window
All Categories: Locate trade journal articles, market reports, industry profiles, and related content about your industry
