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MKT 301: Eichler

Welcome to your library course guide for MKT 301. This guide is organized to help you find reliable information resources that support the assignments and research requirements for this course, as well as guidelines for citing business resources with helpful examples. 

This guide is an excellent starting point for your work in this course, and there are even more resources available for you through Roesch Library:

  • Meet with your librarian, Liz Grauel, 1-1 or as a group for assistance using library databases, locating additional sources of information, and research and citation advice for your course assignments
  • Find additional business research databases in the Business Research Guide
  • Search for print, electronic, and video resource using UDiscover
  • Learn about other services on the University Libraries' website 


Did you know? UD students, faculty, and staff are eligible for complementary online subscriptions to the Wall Street Journal and the New York Times.
Click here for instructions to create or renew your WSJ account
Click here for instructions to create or renew your account  

Quick Links

Search a company's name or ticker symbol, then limit the Source Types to Academic Journals, Newspapers, Magazines, and/or Trade Publications.
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