Librarian
Welcome to your library course guide for MKT 301. This guide is organized to help you find reliable information resources that support the assignments and research requirements for this course, as well as guidelines for citing business resources with helpful examples.
This guide is an excellent starting point for your work in this course, and there are even more resources available for you through Roesch Library:
- Meet with your librarian, Liz Grauel, 1-1 or as a group for assistance using library databases, locating additional sources of information, and research and citation advice for your course assignments
- Find additional business research databases in the Business Research Guide
- Search for print, electronic, and video resource using UDiscover
- Learn about other services on the University Libraries' website
Did you know? UD students, faculty, and staff are eligible for complementary online subscriptions to the Wall Street Journal and the New York Times.
Click here for instructions to create or renew your WSJ account
Click here for instructions to create or renew your NYTimes.com account
Click here for instructions to create or renew your WSJ account
Click here for instructions to create or renew your NYTimes.com account
Quick Links
- Consumer & Market ResearchSources of reputable consumer and market data and tools for accessing reliable statistics and reports for U.S. and international markets.
- Industry & Company ResearchDatabases and tools for accessing industry and company profiles, identifying competitors and market composition, comparing industry and company financial ratios, and locating reputable news, scholarly, and trade publications for industry and company research.
- Bizminer This link opens in a new window
Startup and small business statistics, such as annual sales and market share, failure rates, & entrepreneurial activity rates. Reports available for states and local areas as well as the national level. Data includes access to 9000+ markets and more than 10 million companies. - Business Source Complete This link opens in a new window
Full-text articles from thousands of scholarly business journals, magazines, and trade journals from the fields of marketing, management, accounting, finance, and economics. Plus company and industry profiles, SWOT analyses, country economic reports, financial data, and investment reports. - IBISWorld Industry Reports This link opens in a new window
Provides in-depth industry analysis for over 700 U.S. industries in all major U.S. industry sectors. Global industry reports are particularly strong in the manufacturing sector. - Mergent Online This link opens in a new window
Company data for U.S. and international public and private companies. Includes industry reports for North America, Asia/Pacific, Europe and Latin America by country and region; U.S. executive profiles; equity research reports; and more. - Mintel Academic This link opens in a new window
Analyzes market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the US and European marketplaces. - Mintel Market Sizes This link opens in a new window
Market size, market share, market segmentation, and forecast data for thousands of consumer goods categories searchable by product, world region, and/or country. - Reference Solutions This link opens in a new window
Directory information for over 14 million businesses in the U.S. and Canada, customizable by type of business, geographic location, size of business, and sales. - Social Explorer This link opens in a new window
Generates maps and spreadsheets of Census data from 1790-2010. - Standard & Poor's NetAdvantage This link opens in a new window
Updated daily. Provides a comprehensive, professional source of investment information and analysis on industries and companies. Full text coverage includes stock, bond, and mutual fund guides and reports; earnings and dividends reports; comprehensive company information; industry surveys for 52 major U.S. industries; and directories of companies, executives and security dealers
- Business Source Complete This link opens in a new windowFull-text articles from thousands of scholarly business journals, magazines, and trade journals from the fields of marketing, management, accounting, finance, and economics. Plus company and industry profiles, SWOT analyses, country economic reports, financial data, and investment reports.
Search a company's name or ticker symbol, then limit the Source Types to Academic Journals, Newspapers, Magazines, and/or Trade Publications.
- New York Times Online This link opens in a new window
Requires individual login and password set up. Access for UD faculty, staff, and students only. - Wall Street Journal Online This link opens in a new window
Requires individual login and password set up. Access for UD faculty, staff, and students only.
Business-focused, international daily newspaper based in New York City.
