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MBA 798

Getting Started with Industry Research

This page provides recommended sources of industry information, including industry profiles, financial ratios, news, and reports. 

Prepare for Your Search

Identify and clearly define the industry of interest. Many industries are made up of a blend of small and large companies, and some large companies operate in multiple industries. Begin by brainstorming keywords - and think about related terms. Databases may use different terms for the same or similar industry.

Look up industry designation codes. Many business databases can be searched by NAICS (rhymes with 'snakes') or SIC code. Searching with these codes can help narrow in on sources about a particular industry. To identify a NAICS code, search for an industry or company in one of these sources:

Recommended Databases

For best results, search with a NAICS code
To find industry information on the Industry Surveys page, select an industry from the dropdown menu.
Use the Category dropdown menu to browse reports on industries in that category.
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