How to Identify Competitors
- Mergent Online This link opens in a new window
Search USA Company Database (Active) and D&B Private Company Database by company name, then choose competitors. Or, search by NAICS code and country to get a downloadable list. - Bizminer This link opens in a new window
Startup and small business statistics, such as annual sales and market share, failure rates, & entrepreneurial activity rates. Reports available for states and local areas as well as the national level. Data includes access to 9000+ markets and more than 10 million companies. - Reference Solutions This link opens in a new window
In the Reference Solutions U.S. Businesses database, click the Custom Search tab.
Click Business Type, and choose Keyword/SIC/NAICS.
Type keywords in the box or, if you know them, the SIC or NAICS code for the industry.
Click the Lookup button to see possible matches to what you've typed. As you choose from the resulting list, the items will show in the Selected box.
Continue to add filters to your search by clicking on criteria in the left frame, such as geography, business size, etc.
When finished, click the green View Results button to see the list of companies in the line(s) of business you specified.
Finding Local Competitors With Reference Solutions
Consumer Demographics
- Mintel Academic Access This link opens in a new window
Analyzes market drivers, sizes & trends, market segmentation, and consumer attitudes & purchasing habits for the US and European marketplaces. - Mintel Market Sizes This link opens in a new window
Market size, market share, market segmentation, and forecast data for thousands of consumer goods categories searchable by product, world region, and/or country. - Social Explorer This link opens in a new window
Generates maps, data visuallizations, and spreadsheets of Census data from 1790-2010. Additional data available up to the 2020 census.
- Claritas MyBestSegments
"Evaluate market segments by linking consumer behaviors for shopping, financial, media and much more, to gain powerful insights that allow you to create actionable strategies and tactically execute while benchmarking your performance."
Business Landscape Analysis
Census Business Builder - described as "a new Web tool that allows business owners and entrepreneurs to easily navigate and use key demographic and economic data to help guide their research into opening a new business or adding to an existing one." Available versions are the Small Business Edition, which presents data for a single type of business and geography at a time, and the Regional Analyst Edition, which presents data for all sectors of the economy and for one or more counties.
