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MKT 450: Power Ad Sports Marketing

Reports & Articles

Curry, S. R. (2004). Football sponsorships score points. Television Week23(41), 20.

Mintel. (2019, August). Sporting goods retail - US - August 2019. Retrieved September 29, 2021.

Moorman, A. M. (2003). Outdoor advertising restrictions strangle high school’s fundraising efforts. Sport Marketing Quarterly12(3), 190–192.

Morning Consult. (April 22, 2021). Level of interest in team sports in the United States as of April 2021 [Graph]. In Statista. Retrieved September 29, 2021, from 

National Federation of State High School Associations. (2019, August). High school athletics participation survey 2018-19. In Statista. Retrieved September 29, 2021, from

The Aspen Institute. (October 6, 2020). Average annual family spending on playing selected sports for one child in the United States in 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved September 29, 2021, from

van Bulck, H. E. J. M. L. (2011). The effectiveness of outdoor LED advertising signs. Academy of Business Journal1, 34–53. 

Athletic Directors & High School Athletic Programs

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