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MKT 450: Power Ad Sports Marketing

Reports & Articles

Curry, S. R. (2004). Football sponsorships score points. Television Week23(41), 20. http://libproxy.udayton.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=14832397&site=eds-live

Mintel. (2019, August). Sporting goods retail - US - August 2019. Retrieved September 29, 2021. https://reports.mintel.com/display/919882/?fromSearch=%3Ffilters.category%3D147%26freetext%3DSporting%2520Goods%2520Retail%2520in%2520US%26last_filter%3Dcategory

Moorman, A. M. (2003). Outdoor advertising restrictions strangle high school’s fundraising efforts. Sport Marketing Quarterly12(3), 190–192. http://libproxy.udayton.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=10780079&site=eds-live

Morning Consult. (April 22, 2021). Level of interest in team sports in the United States as of April 2021 [Graph]. In Statista. Retrieved September 29, 2021, from https://www.statista.com/statistics/1238636/team-sports-interest/ 

National Federation of State High School Associations. (2019, August). High school athletics participation survey 2018-19. In Statista. Retrieved September 29, 2021, from https://www.statista.com/study/66887/participation-in-us-high-school-sports-2018-19/

The Aspen Institute. (October 6, 2020). Average annual family spending on playing selected sports for one child in the United States in 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved September 29, 2021, from https://www.statista.com/statistics/1063830/childrens-sport-annual-spend-by-sport/

van Bulck, H. E. J. M. L. (2011). The effectiveness of outdoor LED advertising signs. Academy of Business Journal1, 34–53. http://libproxy.udayton.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=66172651&site=eds-live 

Athletic Directors & High School Athletic Programs

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