Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKT 450: Power Ad Sports Marketing

Identify NAICS Code for Industry Research

The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. 

Search for the NAICS code for the industry you are researching at https://www.census.gov/naics/ or in ReferenceUSA.

Search with the NAICS code in BizMiner and IBISWorld for best results. 

Suggested NAICS codes: 

339950 Sign Manufacturing

541890 Other Services Related to Advertising

541850 Advertising services, indoor or outdoor display

611110 Elementary and Secondary Schools

Industry Information

Search with NAICS code or industry keyword(s) to find detailed industry information. 

Diment, D. (2021, April). Billboard & sign manufacturing in the US (Report No. 33995). IBISWorld. https://my-ibisworld-com.libproxy.udayton.edu/us/en/industry/33995/about

Guirguis, J. (2021, June). Billboard & outdoor advertising in the US (Report No. 54185). IBISWorld. https://my.ibisworld.com/us/en/industry/54185/about 

Heikoff, W. (2020, April). Variable message signage manufacturing (Report No. OD4473). IBISWorld. https://my.ibisworld.com/us/en/industry-specialized/od4473/about 

Savaskan, D. (2020, March). Sign & banner manufacturing franchises (Report No. OD5563). IBISWorld. https://my.ibisworld.com/us/en/industry-specialized/od5563/about

Supplemental Industry Information

Supplement industry data and analysis with information from trade journals, scholarly articles, and industry-specific sources. 

SBRNet. (2011-2019). College Sports Market Size: Revenues & Expenditures: by Division (in $ - add 000) [Data set]. U.S. Department of Education/Equity in Athletics. https://sportsmarketanalytics.com/research.aspx?csid=799#colathl

SBRNet. (2021). Basketball Casual Participation (<49 times per year) [Data set]. SFIA. https://sportsmarketanalytics.com/researchsfia.aspx?csid=1091

SBRNet. (2021). Basketball Core Participation (>50 times per year) [Data set]. SFIA. https://sportsmarketanalytics.com/researchsfia.aspx?csid=1091

chat loading...