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MKT 450: Lee

Reports and Articles


Schupp, A., Gillespie, J., O’Neil, C. E., Prinyawiwatkul, W., & Makienko, I. (2005). The Impact of an “Exotic” Label on Consumer Willingness to Taste Test, Purchase, and Price a New Meat Product. Journal of Food Distribution Research, 36(2), 50–60.

Calvo-Porral, C., & Lévy-Mangin, J.-P. (2018). From “foodies” to “cherry-pickers”: A clustered-based segmentation of specialty food retail customers. Journal of Retailing and Consumer Services, 43, 278–284. 

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