Library Guides: Advertising: Promotional Tactics

Books and E-Books

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suggestions

"search engine optimization"

"marketing strategies"

Possible Subject Headings

Advertising

Communication in marketing

Facebook (Electronic resource)

Google Analytics

Internet marketing

Online social networks.

Small business marketing

Social media

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Articles, Reports, Blogs

Research Briefs blog - Center for Media Studies - posts on trends in advertising and media formats

Inc. Magazine - Marketing section - topics include Market Research, Direct Marketing, Event Marketing, Guerrilla Marketing, Relationship Marketing, Telemarketing, and Viral Marketing

Mintel Academic - most reports include a section on promotion and marketing. Accept terms of use to access reports in UD's subscription

Advertising Age - full-text access through Business Source Complete - click on Publications link in top tooolbar, then type Advertising Age in browse box

Pew Internet and American Life Project - lots of studies and statistics on how different age groups use the Internet. Try looking under the topic Generations