Market Research Reports
- Mintel Academic Access This link opens in a new window
Mintel Academic is a collection of market research reports focusing on consumer products and buying habits. Reports provide statistics and tables based on consumer research. Look under Lifestyles for in-depth information on various groups, such as Millennials, Sports Fans, Pet Owners, etc.
Target Market Profiles
- Claritas/Nielsen PRIZM
Claritas/Nielsen PRIZM "defines every U.S. household in terms of 66 demographically and behaviorally distinct types, or "segments," to help marketers discern those consumers' likes, dislikes, lifestyles and purchase behaviors." Use the zip code lookup to see its PRIZM segments. UD does not subscribe, but free information is available.
Consumer Surveys, Buying Patterns and Projections
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information on the buying habits of American consumers from the U.S. Bureau of Labor Statistics
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Demographics
Social Explorer
Coverage dates: 1790-present. Use to create maps and reports based on data from the U.S. Census. To start, zoom in on a geographic area, then choose dates and demographic factors. Maps and tables can be saved in a slideshow format and exported to PowerPoint or Word.
Coverage dates: 1790-present. Use to create maps and reports based on data from the U.S. Census. To start, zoom in on a geographic area, then choose dates and demographic factors. Maps and tables can be saved in a slideshow format and exported to PowerPoint or Word.
